Passionate, bold, spiritual, dynamic color, with unlimited possibilities to express your creative heart; that’s the inspiration you’ll see unfold with shades from Joico Brand Ambassador Larisa Love’s Color Intensity Collection, Love Aura. Designed especially for those seeking a deeper, more emotional connection to transformative hair color, this passionate and playful palette — True Lav, Mauve Amour, Peri Wink, Passion Berry, and Hot Kiss – morphs into a delicious new look dreamed up by Larisa Love herself. Using her innovative “Roller Lights” method – a quick, pre-lightening technique using Velcro rollers! — Love’s whimsical shades will spark a whole new love affair with color.
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